packaging design
While there are many steps to develop a product and
a brand, few are more visible than the packaging
you develop. Consumers today are bombarded
with advertisements from every possible angle and
yet, impulse sales at point of purchase still account
for the greatest percentage of sales.
After developing a product that supports your brand
strategy, we feel it is imperative to develop a label
that can communicate the features, advantages and
benefits of your product…all in a hundredth
of a second as a consumer walks by.
KBS/Larimax is dedicated to shepherding our clients
through this critical process. Beginning with
logo development and assembling a brand manual, we
ensure your logo is recognizable and consistent across
all treatments.
KBS/Larimax also provides label and artwork design
that is integrated and has continuity with the brand
development strategies we have developed with you.
Digital photography, digital asset management along
with illustrations helps complete the label design
process.
We also supply the resources to help develop brochures;
point of sale materials and collateral sales information
such as sell sheets and catalogues. Coordinating
booth designs that link with the brand image and
strategy are also areas where we can support our
clients.
And today websites are critical to sharing knowledge
with target customers and capturing consumer information
and profiles. E-tailing continues to grow, companies
like Amazon use only the internet to sell their products,
while others combine the opportunity to shop from
home with a broader “brick and mortar” operation.
We have the expertise to work with you to coordinate
a website that provides a constant message with your
brand strategy, combined with the functionality that
ensures more website hits and incremental customer
contact.
Bottom line, we can create the finest products in
the world, but if we cannot educate the consumer
about the advantages and benefits of your products,
they will never reach their full potential.
We walk with you every step of the way to ensure you
have the most effective and powerful tools to reach
your customers, and packaging is a key element.
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